Feiraco, top company on the milk sector, takes a step ahead on the carnaval, and promotes its product with a new packaging designed by Rei Zentolo.
On the design for this special edition for the Carnival festivities, we used the most representative Galician Carnaval masks as referente. Keeping up with Rei Zentolo’s corporate culture, highlighting popular tradition and culture.
We used a cromatic range bsed on the color codes normally used by Feiraco to identify the different kinds of milk. adding more vibrant colors to the mix, bringing brightness to the packaging and the promo campaign.
We would have never thought of running into cows dressed up as Feiraco in the middle of the countryside, so we decided to sign an exclusivity contract with the “rubia gallega”, the typical Galician cow, to promote the best Galician milk.
P.S. Rei Zentolo guarantees that during the shooting of this campaign animals have not been damaged or hurt, except the designers, that got some gorings, due to spending too much time out of their homes.
